"We wanted to create a completely new way for people to experience color selection by drawing on the inherent connection between music, color, and creativity," said Jodi Allen, Global Chief Marketing Officer at BEHR Paint Company. The interactive color tool works across the entire Spotify music library by identifying key characteristics in a song, based on tempo, key and other musical attributes, to create a unique experience for each song and user. Combining Spotify's streaming intelligence and the bold and fresh array of paint colors from Katy Perry's exclusive color palette by BEHR, choosing a color is as easy as pressing play and users will be inspired to bring their beautiful DIY visions to life.
MUSIC IN COLOR by BEHR (PRNewsfoto/Behr Paint)
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